Tripsta Travel Trends: Romanians prefer August to travel, spend over 300...
This summer, Romanians preferred to book their travels mainly for August, spent over 300 Euros for flight tickets – second to Brits when it comes of money allocated to travel bookings – and... The post...
View ArticleA letter from Dubai
My dear friends, I don’t know about you, but as a veteran traveller I have a very particular way of defining the degree of sophistication of a civilized society. And this is by... The post A letter...
View ArticleRomanian creativity, celebrated to the 7th edition of Run Project
Romanian creativity industry gathers together on June 17th, for Run Project, annual event where all Romanian entries to Cannes Lions are projected. In 2015, Romania has 144 entries at Cannes Lions. In...
View ArticleYoung Lions Health Award announced the 18 shortlisted teams
Lions Health announced the shortlist for the Young Lions Health Award, new competition launched this year calling on young creatives to devise a marketing campaign on integrated health solutions for...
View ArticleTripsta on mobile travels in Romania: May – most popular for mobile bookings
Romanians have integrated mobile devices in their daily lives and use them in all their daily activities, including when it comes of booking their holiday travels. According to Tripsta’s data[1], the...
View Article(UPDATED) PayPal extends Buyer Protection Programme to include digital...
(adds visuals related to the expansion of the protection program) Starting today (July 1st), PayPal’s Buyer Protection Programme will cover both physical goods and intangible items and services....
View ArticleOpinion: Can such a competitive industry act collectively?
To think that one agency or just one creative leader can single-handedly shine a light on what the future will be like is utter nonsense. That reflects not only an individualistic view, but... The post...
View ArticleRomanian market: most active advertisers in August, according to mediaTRUST
Unilever, Procter &Gamble and Biofarm are the advertisers who had the highest visibility in Romanian media in August, according to an analysis made by the monitoring company mediaTRUST. In the top...
View ArticlePwC report: Digital fuels growth in Africa’s entertainment and media industry
After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and...
View ArticleKath Pay: How can the online shops generate more sales and revenue
Kath Pay (UK), email marketing specialist, included in Top 50 Email Marketing Influencers according to Vocus, has confirmed her presence at TeCOMM-eCommerce Conference, October, 21-22, Cluj-Napoca. She...
View ArticleBusiness Review: How a nation learns a PR crisis-handling lesson #colectiv
56 60 dead and over 140 injured. A toll of pain and suffering that seems to never end. A country reborn out of solidarity and desire for change has to learn the hard... The post Business Review: How a...
View ArticleAdventures of Poco Eco, one of 2016’s most addictive mobile games in the world
Adventures of Poco Eco: The Lost Sounds, created by POSSIBLE CEE has been declared one of the most addictive mobile games in the world, in 2016, according to Splatter.com. The international publication...
View ArticleCannes Lions to recruit for change, with See It Be It program
See It Be It, the Cannes Lions initiative supporting and developing the industry’s underrepresented female creatives, is seeking candidates for 2016. Launched in 2014, See It Be It recruits...
View ArticleJazz reiterates Hippocrates’ Vow in a campaign for MedLife
Romanian Jazz reiterated Hippocrates’ Vow in a new campaign for MedLife. The idea came from strategy. The creation not only approved it, but embraced it dearly. We felt the emotion, the strengt of...
View ArticleBCR and Cohn&Jansen JWT bring beautiful gestures from online to downtown
BCR and Cohn&Jansen JWT bring beautiful gestures from online to the streets of Romania’s big cities. This is the subject of a campaign that announces Zero Bank Fees for the BCR Current Account.......
View Article“Stop the ferocity, Save our songbirds” is the most popular Romanian campaign...
“Opreste barbaria, Salveaza Ciocarlia” (“Stop the ferocity, Save our songbirds”), signed by Jazz, received the title of the most popular Romanian campaign on adsoftheworld.com in 2015. The campaign was...
View ArticleGfK study: Virtual interactions ‘as good as being there’ for nearly a quarter...
Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person, shows a study conducted by GfK globally. This compares to just 15 percent who... The...
View ArticleJazz brings the poetry on the big screens of Bucharest’s Grand Cinema & More
Romanian Jazz Communication’s team loves to read poems and loves that so much that went ahead and created a campaign sharing this passion with the others. Jazz made the campaign for the... The post...
View Article“A successful app is 50 percent made of luck”
Presents as speakers in Romania at Digital Marketing Forum 2016, Tibor Gulyas (Innovative Technology Lead, Possible Hungary) and Andras Nagy (Project Director, Possible Hungary), talked to...
View ArticleJazz creates for Provident a new visual identity and campaign, celebrating...
Provident and Jazz launched the recent Provident campaign that continues the communication platform – “When it’s important to you”, with the message “Choose the loan that lets you choose!”. The new...
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